Why you should complement your business with a websiteTech Central Nigeria

Due to the harsh economic effects of the pandemic, businesses are finding it hard to properly function as before. This is also the same for smaller businesses. As a result, the case for having a website in today’s world is now very strong.

If you want your growing business to be successful in the modern marketplace, you need to have a website. Not just any website, but a professional one.

The Internet Statistics for 2020:

There are currently over 4.33 billion active internet users worldwide. 57 percent of the entire world’s population has internet access.

Still, contemplating if your business needs a website? Here are 6 reasons why the answer is a capital YES:

A. Credibility
As 21st-century consumers, we tend to be pretty skeptical. Without diving into statistical facts, a website is a statement of legitimacy and instills confidence in your business.

In the eyes of a modern consumer, website-lacking businesses are seen as too small, or too new to trust. This then limits the business’ ability to persuade customers to engage with them.

B. Sales
Before the pandemic, online shopping has been on the rise. This is expected to continue even when businesses reopen to customers. This is of huge benefit to offline businesses, as it would supplement their income while they’re physically closed.

the price of having a website is much lower than the price of getting left behind

Since it’s online, you can also attract customers who find either your products or services through Google or other search engines.

Also Read: Digital Economy: ‘Africa still underdog despite resources’

C. Attract Local Customers
Websites aren’t just for finding customers worldwide. It plays a vital role in attracting local customers too. This is ideal for small businesses that offer services/products to a local area. A high percentage of Google searches are made by online users who are looking for something near them. Here are more facts:

  • 97% of people learn more about a local company online than anywhere else.
  • 88% of searches for local businesses on a mobile device either call or visit the business within 24 hours.
  • Local searches result in purchases 28% of the time.

If you don’t have a website, you’re missing out on a juicy opportunity to be visible to close and easy-to-reach customers who need what you offer.

“Your website boosts your credibility to potential customers”

D. Competitive Advantage
Every business, either big or small, has its competition. As a business owner, if your competitors aren’t online yet, they probably will in a short time. Now’s the right time to establish yourself as an authority in your field by having an intuitive website first.

If your competitors are online already, you have another opportunity; build a website that’s completely different from that of your competition. This shows potential customers what makes you unique.

If your business is not on the internet, then your business will be out of business -Bill Gate

E. Perfect Home For Great Content
Using third-party social media platforms to reach your customers is quite alright. For it to be fully effective, you need to have a place to send your customers to when they want to learn more about your business. Fortunately, if your website sells products, it makes purchasing easier and safer for the customer.

The importance of websites for content creators is also significant. Your content needs a real home to live in. A website is well suitable to house all your great content and also inform and engage your target audience – this article you’re presently reading is a perfect example.

F. Affordable
Owning a well-built website is now easier and less expensive as it used to be. Coupled with that fact, they’re also cost-effective, as they offer a better ROI than other popular forms of advertisement. If you intend to market your business, having a website should be of topmost priority.

Still, Thinking If You Need A Website?
Due to COVID-19, the benefits of having a website in today’s world is very strong. If you intend to do one thing today to help your business in becoming more successful, getting a website should be your top priority.

With Wix, you can launch your business website for free. Ask us how in the comments section below


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