No doubt 7 out of every 10 persons with a smartphone in Nigeria today are actively on Whatsapp.
Whatsapp with an average of 1.5 billion users, a month is arguably the fastest-growing communication app in the world.
The app is gradually replacing Facebook and SMS and is fast becoming our primary means of communication, as we would see that out of every 10 people, 7 of them would be Whatsapp users. However, the good news is that asides communication, Whatsapp can be used as a marketing tool for small businesses.
Ways to Sell On Whatsapp
Whatsapp Group chats
Groups are a great place to promote products and services. With a limit of 257 participants per group, there is, however, no limit to the number of groups you can create or join. You can make use of the groups as a networking platform in which you don’t just post your goods and services but you also share insights. You can either create your group or join similar groups.
However, while trying to sell your products, ensure not to spam the groups with too many adverts as this can be very annoying.
Just like all apps controlled by Facebook, the Whatsapp story feature allows users to share videos and pictures which last for 24 hours before disappearing. Your status is shared automatically with all your saved contacts, so there is a guarantee of impression. You can use this to showcase your products and lure interested individuals to message you.
Send Broadcast Messages
This is a more advanced version of bulk SMS. A broadcast message is used when you want to send the same message to a large number of people but you don’t want to copy and paste individually. To do this, you would need to create a list relating to specific topics. This is a proven method to increase engagement as everyone would receive the message individually just like a direct message.
You can use the WhatsApp call feature to follow on potential customers by calling and discussing with them. Also, you can use the feature for customer support service, in which your customers would be able to get to you in case of further inquiries or support.
Why you should you use WhatsApp Business
To sell on WhatsApp, it is advisable you use the WhatsApp Business app. It is similar to the regular WhatsApp but has a bit of extra business-related features which differentiates both apps.
Also find interesting: How to Be More Productive on Social Media – Tech Central Nigeria
Here is a list of some of the WhatsApp Business features which makes it ideal for business owners:
Once you start using the WhatsApp business, your number would be visible to others as a business profile. So the profile would contain useful information such as an address, email, open-hours, website, and a description.
You can use this to group your contacts and easily find them using filter options.
You can use this option to send a customized welcome message. This would be sent automatically when a new contact messages you for the first time or after a period of inactivity.
You can use this feature to save messages which you send frequently, this saves you the stress of having to type the same replies whenever asked common questions.
You can use this feature to set an away message which would be sent to your customers when you are unavailable and tell them when they can expect a reply.
All of these are strategies to build a real-time market on an instant messaging platform such as WhatsApp.