TECH Central-How has your business sales performed in the past three months? Has your business adapted to the change caused by Covid-19? What demographics make up your customer base? How do potential customers look for products in your niche?
Answers to these questions determine which marketing strategies will be viable and which will be a waste of time. There is no magic in marketing, I have no clue what will work for you because I don’t know you. I don’t know your business. I don’t know your customers.
But fortunately, you KNOW your business! You KNOW your customer base! You KNOW what works for your business and what doesn’t! Did you know to market a small local company business, you must include many offline local advertising methods but need to include digital marketing strategies to be successful and maximize sales in today’s economy?
According to The Manifest, As at the beginning of 2020, it was reported that businesses would spend $1.3 trillion on digital marketing this year. The impact of the coronavirus makes this likely to change, however, because businesses are reducing their expenses.
Digital marketing will continue to provide value to Small and Medium Enterprises (SMEs) looking to expand their reach and revenue as a result of the current lack of physical, options and more reliance on the digital landscape.
Once you have achieved product/market fit, that is if you have adapted Covid-19’s change. Your growth is simply a matter of smart marketing and good customer retention.
After reading this guide, you will have an expanded awareness of viable marketing channels, any of which could hold the key to your business growth.
Forms for Marketing that will increase your Business Revenue:
Social Media Marketing
Social media marketing can be tricky sometimes. The type of media used, as well as how it is used, is dependent upon the type of business you have. For example, we needs to create contents that are either entertaining, educating or inspiring from time to time to increase its visibility and revenue.
According to Invoice NG, Social media can be a great way for small business owners to connect with prospects and customers. Done right, it can make sales skyrocket. Some business owners have even built an entire business on social media platforms like Instagram, Facebook, and Twitter.
There are many reasons why you should use social media marketing for small business to enhance and grow your company, the most obvious being, it will help you win more customers. And help your company gain more prominence.
For some brands to get in touch with their customers and giving them breaking news can be an important element of success.
Other businesses, such as a local restaurant, have seen success using social media by letting customers know of the latest specials and new additions to their menu.
The purpose of social media for businesses is to attract, engage and retain customers for repeated sales.
According to Build Fire, 18% of marketers say that content marketing has the greatest commercial impact on their business of any channel in 2016.
Ian Blair said in this article on Marketing Strategies that, Content marketing is the process of creating and distributing valuable, relevant, and consistent content to attract and keep a clearly-defined audience and drive profitable customer action. Unlike paid advertising, content marketing focuses more on long-term results than short term results.
Content marketing is not easy, but it pays after a while. A good content marketing requires elements like quality content, relevant topics, optimized for SEO, optimized for readers, consistent content creation & promotion.
Content is not limited to blog posts but also videos, podcasts, online courses, quotes, and among other mediums in which people consume information.
Too many businesses these days are just wasting resources creating mediocre content with no payoff, now or ever. Every business is trying to sell something, but those that can inform are more likely to get sales.
Content marketing in the past was often done with printed brochures, magazines and guidebooks, but today, this can be done with articles and other forms of information on a business’s website.
According to Invoice NG , Most of the people who visit your site won’t buy from you immediately that is why you need a mailing list. Capturing contact information for
additional marketing and “lead nurturing” is the best way to sell in 2016, and email remains the highest converting channel for interacting with leads.
According to HubSpot, 80% of business leaders believe that email marketing amplifies customer retention. Nearly 60% of respondents of its State of Email Marketing
survey say that marketing emails influence their purchasing behaviour.
Email marketing, funnels begin with a “lead magnet”. Lead Magnet is something compelling you offer your website visitors in exchange for their email address.
Possible options include a free service trial, a free digital download, a “seat” at a webinar, site membership, a coupon, etc.
According to The Balances MB, Email marketing is about building a list of customers and prospective customers. Many marketing professionals consider this to be
one of the most important small business marketing strategies in the long run.
Some of the benefits of email marketing include low cost, global reach, easy to automate, easy to manage, easy to set up and run, easy to track and optimize, etc.
The main purpose of every email marketing campaign is the email list and having a quality email list can make the difference when it comes to conversions and
return from your campaign. Growing a good email list takes time and effort but the results are mind-blowing.
Google My Business (GMB)
This is one of the basic marketing strategies for businesses targeting local markets, this platform is a powerful marketing medium. One of the most powerful
marketing strategies for small business is to use Google My Business.
If you run a local business targeting local customers, I assure you that, this is THE most powerful strategy available to you.
Google My Business is the combination of all the platforms owned by Google, which includes your Google+ profile, Google Maps profile, your Google reviews, access
to data on Google Analytics and Google Insights, and more.
GMB gives your business credibility and visibility, and as I said before, if you run a local business, it should be #1 on your priority list. And best of all, creating a GMB
listing is not hard. It simply requires you to optimize your profile and then collect reviews and citations.
Try to get your business in the top listings. If your marketing team can get your business listings in the top 3 listings, your business will receive a large amount of
traffic, which solely can increase your revenue without spending much on ads.
In conclusion, According to The Manifest, social media encourages engagement, transparent communication, and brand exposure. These elements create a level of
personalization and trust with your customer base.
According to Preview 918, The goal of marketing is to connect your business’ value to the right customer base. It’s a simple concept but it can take on a million different shades.